Sunday Shades Co
A local-borne eyewear company that focuses on creating stylish, functional and well-fitting polarised shades while keeping it affordable.
Designed specifically to fit asian features, the frames stay snugged even while one is doing vigorous activities.
To represent the brand’s local identity, Singapore’s national flower - Orchids was chosen as the main theme and element for this branding project.
The artistic direction in mind for this branding project, is to add a sophisticated and sleek twist to the delicate idealism of a floral design. This would allow for the floral design to fuse better with the brand’s identity of being a company that produce “shades for athletes”.
To achieve my artistic concept, the prints on the collaterals are set to be printed on a matte black material, which would allow for the holographic prints to show when light is reflected off it.
