Social Media Marketing
Spearheaded many social media projects and assisted with on-site events as the solo designer for this reputable basketball academy.
During my time with the company, I managed the academy’s social media account while planning contents which could engage existing followers while drawing new interactions and traffic for the academy.
The overarching objective behind the creation of all contents or graphics were to imbue them with a distinctive street-style aesthetic, thereby enhancing their alignment with the sports genre that characterizes the academy.
Client
Scholar Basketball Academy
Year
2022
Seasonal Feed Graphics
Coaches Player Cards
A collection of Instagram graphic posts was conceptualized, drawing inspiration from Pokemon and NBA exclusive player cards.
These posts, featuring coach cards, were posted as a series of Instagram Feed Posts with the primary intention of acquainting current and potential audiences associated with the academy’s coaches on a more personal level.
Branding Intro & Outros
Intro and Outro motion graphics assets which were designed and curated to strengthen the brand visuals for SBA’s content videos moving forward. The purpose of these motion graphics is to create consistency while using it as a form of branding for followers to recognise our content easily.
Fast-paced visuals and abstract street-style aesthetics to compliment the academy’s branding and service provided.
Advertisement Content
The direction of this short advertisement content is to showcase the values of the academy, where we believe that SBA is able to cultivate and nurture all basketball enthusiast into all rounders that leave a legacy for themselves.
SBA Core Value Series
A series of Instagram Feed reels that aims to introduce the SBA Core Values to our current and potential followers. The competitive U16 & U18 students were interviewed to have a more candid and interpersonal content.
The content was created to adopt a light-hearted direction while keeping it relevant for basketball enthusiasts who make up a bulk of our audience.