Carlsberg x Liverpool FC

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Client
Carlsberg

Year
Jul 2023

28 Jul - LFC Legends

Day 1 of the exclusive event where selected fans attend the LFC Legends Meet & Greet Night Tour.

The goal of the LFC Legends Meet & Greet was to curate an immersive, unforgettable and unique experience for our Carlsberg LFC Fans.

Held across 2 locations which includes a Open-top Bus Tour with the LFC Legends, the Carlsberg LFC Fans were able to have an intimate experience with the LFC Legends during the Bus Tour while traveling from location 1 to location 2.

Location 1 - Ice Cold Beer Bar

Entrance Registration Booth
Registration Poster
Interior Design 1
Interior Design 2
Interior Design 3
Large Format Hoarder Poster
Wall Hoarder Board Designs
Top of Bar Hoarder Boards
A5 Tent Cards
A5 Table Numbers
Beer Taps & Pulley Hoarder Boards
Event Lanyard Design
Stage Backdrop Full View
LFC Legends
2-story Pulley Hoarder Sticker

Location 2: CM-PB Bar

Photo Wall
Photo Overlay & Wrist Tag Designs
Bar Top Display Design
Outdoor Stage Design
Outdoor Area
Outdoor Small Hoarder Boards

Open Top Tour Bus

29 Jul - First Team Players Meet & Greet

Held at Ritz Carlton Hotel Singapore, the 2nd day of the event was an exclusive Meet & Greet for selected Carlsberg LFC Fans with 3 LFC’s current First Team Players - Tsimikas, Diogo Jota & Virgil Van Dijk.

Similar to the LFC Legends Meet & Greet, the event area at Ritz Carlton was refurbished and decorated with LFC themed collaterals to brand the place for the event.

To include strong visuals for the LFC Branding, I adapted the LFC Locker Room design with the 3 First Team Players’ name which was used as the Photo Op and Lucky Draw area for the LFC Fans. This was effective not only for the branding, but it also created a sentimental and vivid experience for the LFC Fans.

The Meet & Greet included Fringe Activity areas, Photo Op/Lucky Draw area, Carlsberg Bar and the Meet & Greet area.